Assignment 2 - Final Artwork

This week, our group leader have collect all our idea from our sketches

and start to sketch and combined the ideas.

Here are the sketches before proceed to final artwork

POSTER and FLASH VIDEO

Final improvement after agreed by all group members

Prefinal Poster

Prefinal poster after changing for a few times.

FINAL POSTER

This is our Final Artwork based on the concept of

"THE CONCEPT OF TELEVISION"

This poster created by using Adobe Photoshop

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Besides, we also produce a flash video as a backup to spread our message,

creativity and ideas that related to our topic.

Here is the storyboard of Flash Video

Final Flash Video

This is the final flash video have done which is based on our concept

" THE CONTENT OF TELEVISION "

Prepared by Leader, Ang Wei Jun

Assignment 2 - Concept

Here is the random word based on the concept of

THE CONCEPT OF TELEVISION

Prepared by

LIM LEE KIM

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Prepared by

Chow Jen How

Sketches

SKETCH 1

SKETCH 2

SKETCH 3

SKETCH 4

SKETCH 5

SKETCH 6

SKETCH 7

SKETCH 8

SKETCH 9

SKETCH 10

SKETCH 11

SKETCH 12

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Prepared by

LIM LEE KIM

Random Word & Image Association

Sketches

SKETCH 1

SKETCH 2

SKETCH 3

SKETCH 4

SKETCH 5

SKETCH 6

SKETCH 7

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Prepared by

HENG YI JIA

Random Word & Image Association

Sketches

SKETCH 1

SKETCH 2

SKETCH 3

SKETCH 4

SKETCH 5

SKETCH 6

SKETCH 7

SKETCH 8

Assignment 2 - Essay or Report

Write an essay around 800 words based on the topic " THE CONTENT OF TELEVISION ".

THE CONTENT OF TELEVISION

What is the meaning of creative multimedia? First of all, we need to separate those words of each and find out what is exactly the meaning of each. The word of ‘creative’ is a mental process involving the discovery of new ideas or concepts whilemultimedia is a combination of several media types in a single digital object or collection, for example, images, audio and video. Therefore, the combination of creative multimedia will gives the new idea with maximum of creativity which will be applied into the multimedia in order to produce the high quality of media to the audience. There is a lot of multimedia that we will be used nowadays and we cannot lack each of it. However, the final decision of multimedia that we have already chosen is media television. Television is one of the popular examples of media and it is also a telecommunication medium for transmitting and receiving moving images. Therefore, it has already become a part that we cannot lack without it for many years ago.

The history of television technology can be divided along two lines: those developments that depended upon both mechanical and electronic principles, and those which are purely electronic. It is invented on the early 1900’s and it is still usable until today. Television was not invented by a single inventor, instead many people working together and alone over the years, contributed to the evolution of television. Early 1900's, the origin of television is called telecommunication television. Televisions were not totally electric back in the day. They were semi-mechanical, had huge bodies, but the screens were tiny. After that, it is developed into an electronic television which the system was further improved by elimination of a motor generator, so that television system had no mechanical moving parts but was experimenting with the cathode ray tube to create and show images. Following by the broadcast television, it is the first regularly scheduled television service in the United States began on July 2, 1928. The Federal Radio Commission authorized C.F. Jenkins to broadcast from experimental station W3XK in a suburb of Washington, D.C.After this, John Logie Baird demonstrated the world's first color transmission on July 3, 1928, using scanning discs at the transmitting and receiving ends with three spirals of apertures, each spiral with filters of a different primary color; and three light sources at the receiving end, with a commutator to alternate their illumination. On 1960-1980, color TV's became more and more popular. There is more countries started broadcasting, and home video recorders were also created. During the time 1980-2000, projector TV's started appearing as consumer demanded bigger screens and the full theatre experience. In 1997, Pioneer introduced the first Plasma TV to the market. Plasma technology was around for quite a while, but only in this year was it actually sold to the public. On modern day 2000’s onward, Plasma TV's, then LCD screens, then HDTV's and so on, are keep appearing and introducing to public continuously. Those new products of TV make our home look more stylish and modern.

Television is one of the most influence media that affect the thinking of someone. Why we are said so? This is because it is a medium to convey information in any industry, such as education, business, entertainment, and many more. Besides, it allows us to convey our message with sight, sound, and motion, which can give our business, product, or service instant credibility. It also reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time. It gives us an opportunity to be creative and attach a personality to our business, which can be particularly effective for small businesses that rely on repeat customers. Peoples used television to publish advertisement, drama, movie or documentaries. Many multimedia elements can be found or can be found through television programs such as advertisement, drama, movie trailers and so and so. It also plays a role in educating and transmitting knowledge and information to audience. The children of today do not need to learn to read as early or to develop an imagination. All their fairy tales, bed time stories and cartoons are shown in living color on TV.

However, the advertisement in the television is considered as highly intrusiveness since every programs that is playing will be stopped a while in order to spread or deliver the message to audience. For example, the advertisements such as those promoting alcohol and cigarettes have resulted in a large number of youngsters indulging in their consumption. This will influence youngsters to join the activities of smoking and alcohol abuse easily. Apart from that, the violence depicted on television has a desensitization effect on the children as well as the biggest ill which is the increasing of obesity among people as the result of television. Television may also affect relationships between families since it may not allow family members to spend quality time with each other. It may also stop people from following other good habits like reading books and socializing. Lastly, Commercials on television are directed towards marketing toys and other items for the kids and these are responsible to a certain extent to the wrong habits and wrong choices that children tend to make.

As a conclusion, in our history, television is a good telecommunication medium or creative multimedia ever had in our life. Without this broadcasting tool, it is very hard to get the latest news in a short time. Thus, television does play an important role of media that highly affect this society and it has its own advantage and disadvantages. As this media become a fully reliable media in conveying messages to society, people used to having it all the time and it cannot be lacked of because it is already become a part of creative multimedia to the society nowadays. Furthermore, we are encouraged to explore more and develop some incredible function of television so we can have a wonderful creative multimedia that delivered the messages to us in this upcoming society. It is undeniable that people cannot live without this useful television which is so affective and informative media to our society.

Prepared by Lim Lee Kim & Heng Yi Jia

Assignment 2 - Mind Maps

General Mind Map

Prepared by Chow Jen How

Focus Mind Map

Prepared by Ang Wei Jun

Assignment 2 - Thematic Project

lectured by Mr.Ahmad Radzi Bedu

GROUP ASSIGNMENT

Thematic Project - Creative Multimedia

The objective of this project is to create a work that carries a theme set by each individual group and to maximizing the structured process of creativity to produce new ideas or finding new uses for old ideas as well as all ideas must carry innovative value and not just about technological advancement but also about making changes and improvements to the way things are done.

GROUP MEMBER
Ang Wei Jun (1091100893) LEADER
Lim Lee Kim (1091102543)
Chow Jen How (1091103152)
Heng Yi Jia (1091100897)

Topic ~ Creative Multimedia

Our theme ~ The Content Of Television

Reason ~ Television is consider as one of the important creative media in society.

Product ~ Creative Poster & Flash Video

STEPS BEFORE WE PRODUCE ARTWORK

STEP 1

Do research related to creative multimedia and collect information.

STEP 2

Create a Logical Mind Map..

STEP 3

Create a Focus Mind Map.

STEP 4

Write an Essay about 800 words.

STEP 5

Sketches

STEP 6

Produce Final Artwork

Lesson 6 - Random Association

Friday, August 6, 2010

lectured by Mr. Ahmad Radzi Bedu

RANDOM ASSOCIATION
Random Association is an idea generation method for students to systematically adopt a fixed formula for generating new ideas. The whole premise of the association is to use a random word to provoke from the brain.

Class Exercise
Random Association

Situation / Problem
To create "SCARY IMAGE or OBJECT" that will instill fear among people through out the ages.

STEP 1
Random Words - KITTEN
1. Teeth
2. Paw
3. Eye
4. Color

STEP 2
Association:
1. Teeth : Sharp and long teeth > DANGEROUS
2. Paw : Sharp paw > DANGEROUS
3. Eye : Sharp eye > WARNING
4. Color : Black color > BAD LUCK

STEP 3
Drawing:


What i would like to share by this week is a quote about CREATIVITY

"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."
Edward de Bono
http://www.brainyquote.com/quotes/keywords/creativity_2.html

Personal Reflection:
From this lesson, lecturer teach us how to solve problem based on some situation by using different ways of solution. It guide us to think creatively and solve a problem without any trouble.

Class Exercise 5 - Juxtaposition (Analogy)

Friday, July 23, 2010

lectured by Mr. Ahmad Radzi Bedu

ANALOGY
- Is a comparison based on such similarity
- Consists of
◦ Metaphor
◦ Simile

METAPHOR
◦ Can be define as one thing is on behalf of another idea
◦ Comparison without using like or as

Example of metaphor
The road was a ribbon of moonlight
Time is a thief

SIMILE
◦ Sets two idea side by side
◦ Comparison by using like or as

Example of simile
As easy as ABC
As sweet as chocolate

Class Exercise
POEM WRITING

In the exercise, we were given few pictures and create a passage at least 4 lines of sentence to describe based on the picture.

◦ Describe the CONCEPT OF LOVE



Love is like chili...
I love you because your heart just like a chili
Always give surprise
And unforgettable memory
Remain in heart forever and forever


◦ Describe the CONCEPT OF MAN or WOMAN



Woman is like mortar and pestle...
As strong as mortar and pestle
Deep down all men to justify themselves
Showing warmth to another
By using natural laws of success


◦ Describe the CONCEPT OF LOVE or LIFE



Life is like a cup of tea...
If you are too heated,
It will cool you
If you are stress,
It will cheer you


◦ Describe the CONCEPT OF HAPPINESS



Happiness is just like time...
Time always followed by happiness
Time never wait for someone
Once recall back
There are happiness and valuable memories

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This is a poem i would like to share on this week.

Emotional Toilet Bowl

Oh, how I wish I could escape this pain
that falls in my head like acid rain;
burning my soul as it scorches my mind.
There isn't a safe-haven that I can find

'cause I'm being flushed down an emotional toilet bowl,
forced into a whirlpool turning agonizingly slow,
drowning in a sea of my own tears,
and running in circles from my anger and fears.

By Jennifer ParksNolan as LeJenD'Poet
http://www.poemhunter.com/poem/emotional-toilet-bowl/

Class Exercise 4 – Juxtaposition

Friday, July 23, 2010

lectured by Mr. Ahmad Radzi Bedu

How merges goes wrong?

My answer for this exercise: Chicken and Horse


Chicken + Horse = ChickenHorse

Personal Reflection:
In this activity, I know that not everything is impossible, just do not know whether it really success. But, what I understand is that impossible still can be real, even if it just a thought or imagination.

Class Exercise 3 - Juxtaposition

Friday, July 23, 2010

lectured by Mr. Ahmad Radzi Bedu

In the exercise, we were given two groups of word with a number


STEP 1
◦ Suggest 3 lucky numbers which from 00-99

STEP 2
◦ Match 3 pairs of number between 00-99 with words

STEP 3
◦ Create a sentence for each pair of words

STEP 4
◦ Create images to describe or to support the combination of words

Therefore, there are my result for this exercise.

STEP 1
37, 69, 86

STEP 2
37 - Ice Tree
69 - Duck Rain
86 - Oil Spider

STEP 3
37 - A tree shape of a ice cube
69 - Duck falling down from the cloud like raining
86 - The oil leakage from the spider

STEP 4







Personal Reflection:
I have learnt how to think creatively from the exercises given by today. Lecturer also plays some jokes to let us gain more knowledge about juxtaposition. In today class, I was so excited and enjoyable because the class activity was fun and interesting.